The Open House - a time honored real estate tradition that is and continues to be a great way to market your home. Many agents will tell that homes don't sell this way and that it's of greater value to the Realtor. I couldn't disagree more. I've sold my FSBO homes twice at Open House and my last two listings sold via Open House as well.
The internet does a great job of getting people into your home through photos and a general description, but getting people physically into your home is the moment of truth. Buyers know when they have stepped into the right home and an Open House is a low pressure look on their own environment that many buyers desire. Often times buyers are just wanting to get a feel for the area or neighborhood and your home may be the one that moves them to a purchase decision.
When you have an Open House get your home ready! Clean, organize any clutter and make it look like a model home - this really does make a difference. I've seen clients dismiss a great home due to clutter and the home not being cleaned. It's hard to see past these things as the home buying process becomes so emotional - more on that some other time!
When selling your home it's imperative you market it in every way possible that makes sense - get your home in front of qualified buyers who are actively looking - an Open House will get neighbors and friends to come by - but it will also get serious prospects into your home as well. Good luck and good selling!
Steve
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